Too many of us are too worried about burning fat and are over dieting.

Most people that come into our supplement store today are consumed with loosing weight and being shredded. Well most guys want to get shredded,women for the most part want to wither away to nothing. I think that too many people in American society are being consumed by the pictures they see on the bodybuilding or fitness magazines and once they get used to seeing those images they perceive them attainable 24 hours per day. The truth of the matter is that those perfectly shredded physiques we see in the magazines are a result of many tricks of photography,water,nutrient and carbohydrate depleting and manipulating that can not be maintained by regular humans 24 hours a day on healthy diets. Those pictures that look perfect in the magazines take over 300-400 snapshots to come up with the right one. Do not undermine your training efforts by setting goals that are unrealistic. Look at images of natural looking physiques where fitness is very prominent but look real not oiled up pumped water depleted shredded physiques in pictures that are obviously photo shopped or took lots of work to make them look so perfect.